Culture Craze
“Work Hard, Make Money, Travel”: Bonang Matheba’s No‑Fluff Life Advice Lights Up SA

Mzansi reacts to Queen B’s unapologetic wisdom and shows of hustle
Bonang Matheba doesn’t speak unless it matters – and when she does, Mzansi listens. This week, the media mogul and business powerhouse dropped a concise but powerful mantra on her X account – and South African young women took note.
“Work hard. Make money. Travel the world. Repeat. ☺️”
Just six words and a smiley face – but the nationwide response was anything but small.
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Bonang isn’t just talk. She’s done it. This Jozi-born star has:
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Hosted major events like MTV Africa Music Awards, the Earthshot Prize Awards, and Miss South Africa
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Built her own beverage empire with House of BNG since 2019
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Collaborated internationally – most recently releasing the 2025 Steve Madden x Bonang Essentials line, following earlier 2022 and 2023 collections
This isn’t a Pinterest board ambition – it’s reality, shaped by late nights, complex deals, and relentless hustle.
The Twitter feedback: “We’re trying, but…”
Her mantra hit home, but for many, it’s a challenge with teeth. X users responded with raw honesty:
@devoted_kay typed:
“Currently working hard and it’s not even enough to travel the province ✋???? Empa we will continue working hard ?.”
@Katl3goo shared:
“Currently working like a donkey on double shifts and still can’t afford to leave the province ?✋??? But we move… hard work must hear me whether it wants to or not! ???”
On the flip side, fans like @BoityBanks were here for the hype:
“The Queen has spoken and so it shall be! ?”

Image 1: Entertainment-Online
Reality check in the age of dreams vs duty
Bonang’s message is bold and uplifting – but it also lifts the lid on a national tension. With rising living costs and stubbornly high youth unemployment, especially for women, the fight to “work hard” often ends in exhaustion, not escape.
Her advice becomes a spark – and for many, a stark reminder that ambition needs more than words; it needs structural opportunity too.
Your 2025 takeaway: Hustle with heart, dream with structure
For Queen B, this mantra is proof of lived ambition – a cycle she repeats and refines. For others? It’s an invitation to re-express: “Work hard. Make money. Travel” – in whichever order fits your life.
This isn’t just a mantra. It’s a challenge:
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Work hard – but ensure it fuels your well-being
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Make money – but define it for you
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Travel – whether it’s international, provincial, or mental
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Repeat – because growth isn’t a one-off
Bonang’s shown us how – own it in your rhythm, not someone else’s.
Also read: Limpopo’s Pearl Mathebula Becomes First South African to Win Miss Teen Model International 2025
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Source: IOL
Featured Image: SA Music News Magazine