Chery Marks 5 Million Global Exports with a R1 Million Giveaway for South Africans

Chery is celebrating a major global milestone the export of five million vehicles worldwide and South Africans are getting a special slice of the celebration. To thank local customers for their support, the automaker is giving away R1 million to one lucky buyer who purchases a new Chery between 1 October and 31 December 2025.

A Global Milestone with Local Meaning

Since its founding in 1999, Chery has transformed from a newcomer in China’s car industry into one of the world’s fastest-growing automotive brands. Today, the company operates in more than 80 countries with over 10 production facilities across the globe.

The five-million-vehicle export mark isn’t just a number it’s a symbol of the brand’s ambition to bring affordable, tech-forward mobility to diverse markets.
“Reaching five million exports is a proud moment for everyone at Chery,” said Tony Liu, CEO of Chery South Africa. “It represents our commitment to quality, innovation, and the trust our customers place in us across every continent.”

South Africa’s Role in Chery’s Global Rise

Since its local relaunch in 2021, Chery has become one of South Africa’s fastest-growing car brands. The company now boasts over 80 dealerships nationwide and continues to expand its range with models like the upcoming hybrid lineup, powered by Chery Super Hybrid technology.

For many local motorists, Chery’s mix of sleek design, safety, and accessible pricing has struck the right chord in a market hungry for value. Liu calls South Africa “one of our most important markets,” crediting local buyers for helping the brand achieve record growth.

The “Loot in Your Boot” R1 Million Giveaway

To show appreciation for its South African customers, Chery has launched the “Loot in Your Boot” R1 Million Giveaway. Every customer who buys a new Chery vehicle from an authorised dealership between October and December 2025 is automatically entered into the draw.

One winner will drive away not only with a brand-new Chery but also R1 million in cash the perfect way to start the new year. The winner will be announced in early 2026, following verification by an independent audit firm.

“This is a global milestone, but we wanted to celebrate it in a way that connects with South Africans,” said Liu. “Our customers have driven Chery’s success here, now we want to give something meaningful back.”

A Brand Built for the People

Chery’s local success is rooted in its focus on ordinary South Africans from parents looking for reliability and safety to adventurers seeking affordable performance. The company’s “Live For More” philosophy reflects that drive to go beyond the everyday, empowering people to enjoy their journeys both on and off the road.

Beyond vehicles, Chery continues to invest in local jobs, dealership growth, and community upliftment, guided by its corporate ethos: “In somewhere, for somewhere, be somewhere.”

Looking Ahead

As Chery eyes its next five million exports, South Africa remains a cornerstone of its international strategy a market that continues to fuel innovation, accessibility, and customer loyalty.

And with a R1 million prize up for grabs this festive season, it seems Chery’s celebration is just getting started.

{Source:IOL}

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