Culture Craze
Wellness with Soul: Black Coffee and Victoria Gonzalez Introduce Vista Club
A Partnership That Goes Beyond Fame
When Grammy-winning DJ and producer Black Coffee, whose real name is Nkosinathi Maphumulo, revealed his latest venture with partner Victoria Gonzalez, it wasn’t just another headline about celebrity romance. It was a statement. The couple announced that they’re launching a wellness enterprise called Vista Club, a project that blends creativity, health, and hospitality in one forward-thinking space.
Their goal is simple yet powerful: to build something that lasts, not only in music and lifestyle, but also in business and cultural impact too. For a man who’s taken African house music to international heights, this feels like a natural next step.
Building the Future, Starting at Home
For over a decade, Black Coffee has defined South Africa’s place on the global music map. From Coachella to Ibiza, he’s turned local rhythms into world-class soundscapes. Now, his focus has shifted closer to home. By launching Vista Club in Johannesburg, he’s sending a clear message: success isn’t just about performing abroad; it’s about investing in South Africa’s future.
Victoria Gonzalez, a Venezuelan-born model who has become both a creative and entrepreneurial partner, adds an international edge to the project. Together, they’re turning what could have been a celebrity collaboration into a strategic and deeply rooted business venture.
The Buzz Across Mzansi
The announcement set social media alight. Fans praised the couple for creating something tangible on local soil rather than overseas. One user wrote, “About time we got some homegrown business power,” while another commented, “Love seeing them build more than just hype.”
For many South Africans, it’s refreshing to see a public figure of Black Coffee’s stature reinvesting his energy into wellness and creativity here at home. In a country where wellness has often been treated as a luxury for the few, Vista Club feels like a redefinition, a merging of African identity with global sophistication.
A Shift in How Celebrities Do Business
This move highlights a broader transformation in African creative entrepreneurship. Gone are the days when artists stuck to one lane. The new wave of African innovators, from musicians to designers, is building multi-dimensional brands that blend lifestyle, culture, and social influence.
Black Coffee and Gonzalez’s partnership fits right into that narrative. They’re not just endorsing a brand; they’re building it from the ground up. Vista Club aims to be more than a spa or gym; it’s envisioned as a sanctuary for creativity, a meeting point for wellness and artistry, and a new kind of cultural space born out of South Africa’s evolving urban identity.
Why It Matters
This isn’t just a business story; it’s a cultural one. Black Coffee’s journey from Umlazi, KwaZulu-Natal, to global stardom has always been about representation and resilience. Vista Club feels like the next phase, a return to roots, but with a futuristic vision. It’s a reminder that South African innovation doesn’t need permission from abroad; it’s already happening right here, on our own turf.
As fans wait to see what the Vista Club experience will look like, one thing is certain: this project is more than a celebrity hobby. It’s a blueprint for how African excellence can expand, from sound to space, from rhythm to wellness.
Follow Joburg ETC on Facebook, Twitter, TikT
For more News in Johannesburg, visit joburgetc.com
Source: Bona Magazine
Featured Image: SurgeZirc SA
