Business
Takealot’s ‘Get It Now’ brings instant delivery to Joburg and beyond
Ever ordered something at 9 pm and thought, “Wish this could just arrive now”? Well, for many South Africans, that wish just got a whole lot closer to reality. Takealot has quietly rolled out a new instant-delivery pilot across Mr D in Johannesburg, Pretoria, and Cape Town, called ‘Get It Now.’
This isn’t just next-day delivery or the typical courier promise. “Get It Now” means you place the order and receive it within minutes.
From Cape Town Beginnings to Nationwide Convenience
Takealot first dipped its toes into on-demand delivery in August 2023 under the name TakealotNOW. The pilot service was limited to a few northern Cape Town suburbs at first.
As demand grew, Takealot slowly expanded, and central Cape Town suburbs and parts of Gauteng and Pretoria soon followed. As of now, ‘Get It Now’ is live in select regions of Johannesburg, Pretoria, and Cape Town. This marks the first time the ultra-fast option has been built directly into the main Takealot app instead of only being available via a separate tab in Mr D.
What You Can Order, And What It Means for Shoppers
It is not just about groceries or takeout. ‘Get It Now’ covers a wide range of products: gadgets, beauty items, toys, home essentials, laptops, and basically anything you’d expect on Takealot.com.
Imagine forgetting to buy a birthday gift and ordering it and receiving it while the party is still on. Or needing a laptop charger at 8 pm and having it at your door before the night ends.
Why This Could Shift SA Shopping Habits
Takealot’s chief marketing executive described ‘Get It Now’ as part of building a “true e-commerce ecosystem” that understands what South Africans need. For many, convenience isn’t nice to have; it’s essential. In metros like Johannesburg and Pretoria, with busy lives and unpredictable work hours, instant delivery may become the new baseline expectation.
South Africa’s retail landscape has been increasingly digital. With more people online and e-commerce gaining ground, a service that delivers in minutes could further accelerate online shopping in urban centres.
What’s Next, And What to Watch Out For
Takealot says the pilot will evolve depending on demand. What works in Bryanston, Sandton, or Rosebank might not look the same in township neighbourhoods or outlying suburbs. As a result, the available product range may vary.
Delivery fees for ‘Get It Now’ remain comparable to standard courier pricing, which suggests Takealot wants to avoid making speed a luxury. Whether this remains sustainable across a wider rollout remains to be seen.
If the pilot is a success, this could revolutionise how city dwellers shop and force competitors to match the pace.
Follow Joburg ETC on Facebook, Twitter, TikT
For more News in Johannesburg, visit joburgetc.com
Source: MyBroadband
Featured Image: BusinessTech
