Financial Freedom Takes the Spotlight at Exclusive Four Seasons Freedom Month Event

As South Africa marked Freedom Month, a different kind of liberation took centre stage—not political, but financial. On April 25, the Four Seasons Hotel in Westcliff, Johannesburg, hosted an intimate, high-impact event focused on how financial freedom is essential to true independence.

Hosted by Momentum, the event gathered financial experts, economists, and change-makers for candid conversations around money, mindset, and the path to economic sovereignty. With seasoned broadcaster Dan Moyane moderating the panel, the morning’s discussion delved into one of South Africa’s most urgent but under-discussed issues: financial literacy.

Why Financial Freedom Matters Now

“Freedom is not enjoyable if we don’t have financial independence and stability,” said Nontokozo Madonsela, Momentum’s Group Chief Marketing Officer. Her words set the tone for a conversation that cut through the noise of political rhetoric and touched on practical steps toward personal empowerment.

Professor Carel van Aardt from the Bureau of Market Research presented sobering statistics: households with financial advisers tend to have portfolios nearly ten times larger than those without. “Financial literacy is the foundation of personal sovereignty,” he said.

A Personal and Honest Dialogue

The panel also included Hannes van den Berg, CEO of Consult and head of Momentum Advice, and Therese Grobler, head of wealth management at Momentum. Both stressed the need to build stronger financial guidance systems and introduce early education on financial topics.

Adding a heartfelt layer to the discussion, PR expert Mamello Mosate addressed the emotional complexity of money conversations within families. “You have to be honest with yourself and others. Then you can begin setting boundaries without guilt,” she shared.

A Call to Invest in Financial Education

The conversation wasn’t just about individuals—it was about systems. Van Aardt highlighted how international models, based on OECD financial literacy principles, are empowering children to save for homes and cars before they even enter the workforce. South Africa, he urged, must adopt similar models if it hopes to build a financially empowered generation.

A Morning of Meaningful Reflection

After a deep dive into wealth, mindset, and the future of financial literacy, guests were treated to a luxurious brunch. As expected from the Four Seasons, the setting was impeccable—a fitting close to a morning of honest, empowering dialogue.

This event proved that freedom without financial independence is incomplete. Momentum’s initiative brought important money conversations into the open, urging South Africans to redefine what it means to be truly free.

{Source: Gazetta}

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