Samsung Launches SOS+ Panic Button App to Help South Africans Get Emergency Help Faster

Samsung South Africa is making mobile safety smarter and faster with its new SOS+ emergency service, now available exclusively on the latest Galaxy A series smartphones.

The SOS+ app, launched on 12 May 2025, connects users directly to 3,500+ vetted emergency responders through a secure platform built by South African emergency tech company AURA – the same company behind the Gauteng Panic Button and other real-time crisis response platforms.

Samsung is offering a free 12-month subscription to the SOS+ service for buyers of the Galaxy A26, A36, or A56, purchased between 5 May and 6 August 2025. After the trial, users can choose to subscribe monthly.

How Samsung SOS+ Works

In an emergency, users simply dial a toll-free number linked to the SOS+ service. The app immediately geolocates the user and alerts the nearest emergency responder, whether that’s armed security or a medical professional.

This real-time, nationwide response capability sets SOS+ apart – and it all happens without the need to unlock the phone or open an app in the moment of crisis.

According to Samsung, “The closest vetted responder is automatically dispatched from AURA’s national network. It’s peace of mind, wherever you are in South Africa.”

Why It Matters

For South Africans living outside major cities like Johannesburg or Cape Town – where emergency response times can vary – the Samsung SOS+ app provides nationwide access to fast help. While Gauteng residents might prefer the free ePanic Button app, the 12-month free SOS+ subscription still presents a compelling deal for users across the country.

The launch was part of Samsung’s broader announcement around the Galaxy A series. The company says this offering is more than just a mobile feature – it’s about democratising access to safety.

“We’re not just offering peace of mind – we’re delivering it with unmatched speed nationwide,” said Warren Myers, CEO of AURA. “Safety is a basic human need, and our mission is to save lives.”

Other Options on the Market

While Samsung’s SOS+ is currently limited to its newest A series, other emergency apps like Namola also offer paid emergency alert services powered by AURA’s platform. However, Samsung’s 12-month free access could make SOS+ one of the more affordable and accessible emergency safety solutions for new smartphone buyers.

If you’re in the market for a new phone and value personal safety, Samsung’s SOS+ panic button feature could be the added incentive to opt for the Galaxy A26, A36, or A56. It’s a meaningful step in using tech for good – and helping South Africans access rapid emergency help when it matters most. *digitis | Digital marketing for your business

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