Culture Craze
Kim Kardashian Brings Her Most Iconic Reality TV Moments Into Fortnite
Kim Kardashian brings reality TV drama into Fortnite
There are celebrity brand deals, and then there are moments that blur pop culture entirely. This week, Kim Kardashian stepped into the world of gaming in a way only she could, by turning her most famous reality TV moments into playable content inside Fortnite.
Launched on Saturday, 13 December, the Fortnite Icon Series collaboration gives players the chance to drop into the game wearing Kardashian-inspired looks, complete with tongue-in-cheek references that longtime fans will recognise instantly.
From reality TV tears to in-game emotes
At the heart of the collaboration are two emotes that lean heavily into Kardashian pop culture history. One of them, Diamond Drop, recreates the infamous scene from the Kardashian reality TV archive when Kim lost her diamond earrings in the ocean, prompting sister Kourtney Kardashian to deliver the now legendary line about perspective and people dying.
The second emote, Slurp the Internet, is a playful nod to the viral champagne photo that once dominated social media. In Fortnite form, the champagne becomes a glowing in-game drink, keeping things cheeky without pushing boundaries.
What players actually get in the bundle
Beyond the memes, the Icon Series Bundle is a fully fledged cosmetic drop. Players can customise avatars with two outfits, two emotes, two back blings, two pickaxes, and a single glider. One of the pickaxes even takes the shape of a makeup brush, a detail that feels almost inevitable.
The bundle includes three headline skins. A dramatic fur coat look, a sleek SKIMS bodysuit, and a leather bodysuit. Each outfit comes in multiple colour options, giving players flexibility rather than a single locked look.
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Why Kim said yes to Fortnite
In an interview with Elle Magazine, Kardashian explained that this was not her first step into gaming, but Fortnite felt different. She spoke about loving the creativity of the gaming space, the characters, and especially the fashion side of the game. Seeing how previous Icon Series characters were designed made her excited to finally have her own.
It is a reminder that this collaboration is not random. Fortnite has become a cultural meeting point where music, fashion, film, and now reality TV collide.
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The internet reaction feels very on brand
Online reaction has been split in the most predictable way. Fans of both Fortnite and the Kardashians have praised the self-awareness of the emotes and the attention to detail. Others have joked that there is officially nowhere left that Kim Kardashian cannot appear.
In South Africa, where Fortnite remains one of the most played games among younger audiences, the crossover has sparked plenty of local chatter. Memes, TikToks, and reaction clips began circulating within hours of launch, especially around the Diamond Drop emote.
More than just another celebrity cameo
What makes this collaboration stand out is how it reflects Kardashian’s wider career. From reality TV and fashion to beauty, acting, tech ventures, and her ongoing law studies, she has built a brand that adapts quickly to new platforms. Gaming is simply the next frontier.
Fortnite, meanwhile, continues to cement itself as a digital stage for modern celebrity. This is not just about skins and emotes. It is about turning cultural moments into interactive experiences that fans can literally play through.
At this point, the real question might not be what Kim Kardashian can do next, but where she will show up next.
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Source: IOL
Featured Image: Yahoo
