Meet Neo Dube: The Fresh Talent Crowned Best New Artist at the Metro FM Awards

When Neo Dube stepped onto the Metro FM Awards stage to accept her trophy for Best New Artist, the moment felt bigger than just a win – it felt like the arrival of a new voice ready to shape the future of South African music.

Born and raised in Umlazi, Dube’s story is steeped in soul, struggle, and sheer determination. Her journey started in the pews of her local church, where her earliest melodies were woven into gospel harmonies. It was here she discovered not just her voice, but her purpose.

A Voice Rooted in Storytelling

“Music became a way for me to tell stories – mine and those around me,” Dube shared in a recent conversation. “It’s how I express emotion, document memory, and process life.”

Her songwriting reflects this ethos. She describes her process as intuitive, often beginning with an emotion, a moment of silence, or even a scene from daily life. Her lyrics echo themes of belonging, healing, memory, love, and faith – universal emotions wrapped in personal narratives.

Image 1: Instagram

Influenced by Legends, Guided by Purpose

Neo Dube’s musical influences are as rich and layered as her sound. “I’ve always admired artists who make you feel every word,” she explains. From Thandiswa Mazwai to Jill Scott, and Busi Mhlongo to Sjava, Dube draws inspiration from voices that blend soul, activism, and artistry.

She also nods to film composers and gospel storytellers for their mastery of atmosphere – something that shows in her emotionally charged performances.

A Moment of Recognition, A Lifetime of Dreams

Winning Best New Artist at the 2025 Metro FM Awards was both a shock and a sweet confirmation of her journey. “There’s a surreal joy in being seen this way,” she admits. “It’s the kind of pressure that encourages growth and deeper authenticity.”

One of her most memorable performances to date happened on international soil – in Spain’s Canary Islands – where her presence transcended language and cultural barriers. “It felt sacred,” she recalls.

Image 2: Instagram

On Success, Vision, and What’s Next

For Dube, success isn’t about the spotlight – it’s about sustainability, sincerity, and impact. “If even one person is moved by what I create, that’s success,” she says.

Currently, she’s working on her debut EP and an innovative short music film to visually bring her songs to life. She’s also launching an intimate performance series that fuses music, storytelling, and film.

Looking ahead five years, Dube sees herself touring globally, running a creative studio, and mentoring emerging talent – all while staying grounded in her truth.

A Rising Star with Soul

Neo Dube isn’t just another name on the charts. She’s a force – one who blends artistic grace with emotional honesty. As South Africa continues to unearth new talent, Dube reminds us that the most powerful stories often come from the most humble beginnings.

Her music isn’t just something to be heard – it’s something to be felt.

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Source: IOL

Featured Image: Instagram