Culture Craze
When a Joke Misses the Mark: Nota Baloyi’s Comment on Miss SA Sparks Outrage
When a “Joke” Crossed the Line
South African music executive Nota Baloyi has once again landed himself in hot water after making what many saw as an insensitive joke about Mia le Roux, the 2024 Miss South Africa, who lives with profound hearing loss.
Taking to social media, Nota posted a tweet that read, “Has she heard who won yet?” a reference to the recent crowning of the new Miss SA. What may have been intended as humour quickly sparked outrage, with many calling out the comment for being disrespectful toward the deaf and hard-of-hearing community.
Mzansi Pushes Back
Within hours, the post spread across X (formerly Twitter), Instagram, and TikTok. The backlash was swift and unforgiving. Users accused Nota of taking a cheap shot at someone whose story had inspired millions.
One user wrote, “That’s a low blow.”
Another added, “You’re being extremely insensitive to the deaf community.”
A third said, “This is vile. Do better. This one didn’t land.”
Social media users weren’t divided this time; they were united in disappointment. The remark was seen as more than just a bad joke; it was viewed as an attack on someone who had worked to break barriers and champion inclusion.
Why People Are So Angry
Mia le Roux’s story resonated deeply with South Africans. Diagnosed with profound hearing loss at just one year old, she went on to defy expectations, studying marketing and modelling her way to the Miss South Africa crown in 2024. Her victory was widely celebrated as a milestone for representation, a reminder that disability does not define a person’s potential.
For someone like Nota Baloyi, who has built a reputation on provocative and often controversial opinions, this was one controversy too far. Many felt his words trivialised Mia’s journey and mocked a part of her identity she’s worked to normalise in the public eye.
Has she heard who won yet? https://t.co/kwjekejPtP
— MORAL Authority (@lavidaNOTA) October 26, 2025
The Broader Conversation
This incident has reignited discussions about humour, empathy, and accountability in South African pop culture. In a society still learning how to balance free speech with social responsibility, Nota’s tweet became a flashpoint for something bigger: how we treat people who represent progress in inclusivity.
For some, it’s a reminder that social media isn’t a vacuum. Every word, emoji, or “harmless joke” can travel at lightning speed, shaping public conversations and sometimes, reputations.
Silence and Reflection
As of now, Nota hasn’t issued a public apology or formal statement addressing the backlash. Meanwhile, Mia le Roux continues her advocacy quietly, proving that her influence extends far beyond a crown. Her story remains one of resilience and pride, standing as a counterpoint to the noise that followed.
Perhaps the lesson here is simple: words carry weight, especially when aimed at someone whose victory symbolises hope for others. A joke may fade in seconds, but its impact can echo for far longer.
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Source: Bona Magazine
Featured Image: Arise News
