Culture Craze
Plutomania Peaks: Shallipopi Crowned Artist of the Year at TikTok Awards Africa
Plutomania Goes Global and Claims Johannesburg
When Shallipopi accepted the Artist of the Year award at the 2025 TikTok Awards Sub-Saharan Africa, it was more than a trophy. It was a moment that signalled how a continent’s vibe can turn into a movement. The Nigerian artist, known as Pluto Presido among his fans, owned the night in Johannesburg.
For 2025, the soundtrack belonged to him.
The Soundtrack of the Year: Laho and the Birth of Plutomania
The driving force behind his success was not just one hit. It was a cultural impact. Laho spread across TikTok feeds, sparked dance challenges, and became a favourite for millions. Its catchy lyrics and playful rhythm turned everyday moments into content.
By the time the awards rolled around, Plutomania had already swept cities from Lagos to Nairobi and Accra to Pretoria. African music had created its own global spotlight, and TikTok helped shine it wider.
Nigeria’s Night Out: Creators Rule the Podium
Shallipopi’s win reflected a bigger wave. Nigerian creators have been shaping the future of digital culture, and that success stood centre stage on the night. From music to lifestyle and education creators, the region continues to influence global digital storytelling.
Among those celebrated was Raja’atu Muhammed Ibrahim, known as @diaryofanortherncook. Based in Sokoto, she earned recognition for showcasing Northern Nigerian cuisine with cinematic flair and heartfelt representation.
South Africa also claimed the spotlight as Pretoria’s self-taught star @malumfoodie was crowned Food Creator of the Year. He brings fresh energy by mixing South African slang, accessible cooking, and humour. Accepting his award, he reflected on the journey from Hammanskraal to Soshanguve and now the entire African stage.
Tanzania’s John Masamaki earned Video of the Year. His silent comedy football videos, marked by his iconic beige blazer, continue to delight audiences. He thanked fans for their love and support as he returned to the winner’s circle.
Johannesburg Shines Bright on Awards Night
Hosted by entertainer Bontle Modiselle-Moloi, the show sparkled with performances from talents such as Ciza, Lord Kez, Thuli P, DJ Fif_Laa, and Thabsie. There were special appearances as well, including Mihlali Ndamase presenting Video of the Year and athlete Akani Simbine handing out the Sport Creator of the Year award.
The electric energy, applause, and celebration captured a moment where African creativity was impossible to overlook.
Why This Win Matters
Shallipopi’s Artist of the Year crown is more than a career highlight. It marks a time where platforms like TikTok are opening doors that traditional industry structures once kept closed. Artists across Africa can now reach global audiences without leaving their hometowns.
What Plutomania proved is that African culture does not wait for permission. It leads.
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Source: IOL
Featured Image: Pulse Nigeria
