Tyla’s ‘Is It’ Drops with Sizzling Moves and Nostalgic Vibes

A music video that’s part throwback, part dance-floor fantasy, and entirely Tyla.

The queen of viral grooves has done it again. Tyla, South Africa’s genre-bending pop star, has officially released her hotly anticipated single Is It, accompanied by a visual experience as stylish and captivating as the artist herself.

After a delay that had fans biting their nails for two extra weeks, Is It dropped on 11 July, complete with a music video that blends vintage aesthetics with choreography that makes you want to get up and move. The song had already been buzzing across TikTok, with users remixing and dancing to the catchy beat before it even hit streaming platforms. When Tyla confirmed the updated release date on 3 July, the internet erupted with excitement.

From Delay to Delight

Originally scheduled for 27 June, the track’s release was postponed to July without much explanation. The disappointment among fans was real, but so was their loyalty. Tyla’s supporters held on, and their patience has paid off.

Now, Is It is poised to dominate the local summer and potentially the global charts, following the success of Water and her previous hit Bliss. It’s a high-energy track that seamlessly blends R&B, amapiano, and pop, crafted for both headphones and dance floors.

A Visual Feast, Tyla Style

The video opens with a throwback scene: a retro-styled living room featuring old-school furniture and grainy lighting. Tyla sways solo at first, her signature waist-whining moves front and centre, soon joined by a full crew of dancers bringing Is It’s already-famous choreography to life.

As the scene transitions into a lively party, the energy becomes electric. Tyla struts through the crowd wearing oversized sunglasses and a bold outfit, commanding the space with undeniable confidence. This performance is a reminder that she is not just a singer but a true showstopper.

Image 1: Billboard

Social Media? Obsessed.

X (formerly Twitter) users have been vocal.

One fan, @MissPosEmilia, wrote:

“I TWISTED MY BACKBONE TO EVERY BEAT DROP OF TYLA’s ‘IS IT’ AND NOW I’M IN PHYSICAL THERAPY 💀😭 TYLA ATE AND LEFT NO CRUMBS. ‼️🎉🥳”

Another, @nthatyyy, declared:

“‘IS IT’ is going triple platinum in my house, Tyla my baby!!!!”

The track has inspired thousands of dance recreations and edits on TikTok and Instagram Reels, further proof that Tyla knows exactly how to create a moment and make it stick.

More Than Just a Song

Is It marks a significant milestone in Tyla’s evolution from rising star to global contender. At just 23, she has made waves not only in music but also in fashion and culture. This latest single proves she is not slowing down anytime soon.

The nod to retro visuals, infectious choreography, and smooth production combine to create a perfect package. For South African fans, it is another moment of pride seeing one of their own set global trends. For the rest of the world, it is yet another reason to keep watching what’s coming out of Joburg.