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Mitchum Deodorant Recalled in South Africa After Skin Irritation Complaints
A recall affecting South African consumers
South Africans who rely on Mitchum deodorant for its long-lasting protection are being urged to check their shelves. The company has announced a recall of selected 48-hour 100 ml roll-ons after customers in South Africa, the UK, and Ireland reported adverse reactions.
Mitchum explained that the issue was not due to a change in the formula but rather to a modification in the production process of one raw material. The brand admitted the alteration “didn’t meet our standards, or yours” and has now reverted to its original method.
Only certain batches are affected, identified by numbers printed on the bottom of the packaging. Mitchum confirmed it is removing these from stores and has encouraged anyone impacted to contact customer care.
From mild irritation to severe reactions
While the company described the problem as “temporary irritation,” many South Africans have said their experiences went beyond mild discomfort. One woman reported chemical burn-like symptoms and darkening of her skin. Another said she needed emergency treatment after applying the roll-on.
Social media has been quick to react, with some users questioning how such a trusted brand could allow an everyday product to cause such damage. For many, deodorant is a daily essential, making this recall feel particularly personal.
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Legal and consumer rights concerns
Legal experts have also weighed in. According to consumer law specialist Bonga Dlulisa, if Mitchum is found to have failed to meet required manufacturing standards, there may be grounds for legal action. A class action lawsuit could be on the cards, though proof would be needed to connect specific batches to users’ claims.
Mitchum has said it will provide compensation for affected customers. Those who submit claims should expect a response within 72 hours. It is an effort to rebuild trust, but restoring confidence may take longer.
Why this matters
Product recalls happen across industries, but when they involve personal care products, the stakes are higher. South African consumers have become increasingly vocal about safety and accountability, and this recall has sparked conversations about how companies respond when trust is broken.
For now, the advice is clear: check your Mitchum roll-ons, stop using any from affected batches, and reach out to customer care if you have been impacted.
Also read: A Fortress SA? Inside the Massive Cash Injection for South Africa’s Borders
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Source: IOL
Featured Image: BBC
