The Digital Cash Register: Live Dashboard Tracks R1.3 Billion in South African Black Friday Spending

Want to peer into the heart of South Africa’s Black Friday shopping frenzy in real-time? A live digital dashboard is offering a fascinating, data-driven glimpse into the nation’s spending habits, tracking millions of Rands in transactions as they happen.

The Peach Payments Black Friday Dashboard went live at midnight this morning and will run until Monday, 1 December, offering a live ticker of the Rand value of individual purchases, a breakdown of which payment methods are most popular, and a provincial map showing where the spending is hottest.

This live feed underscores a monumental shift in South African retail. According to the Online Retail in South Africa 2025 report, the country’s e-commerce turnover is expected to exceed R130 billion by the end of this year, capturing nearly 10% of the total retail market.

A Structural Realignment in Shopping

The dashboard is more than just a neat visual; it’s proof of a fundamental “structural realignment” in how South Africans shop. The report, produced by World Wide Worx with Mastercard and Peach Payments, revealed that online retail grew by a staggering 35% in 2024, reaching R96 billion.

This growth has continued to explode in 2025 at an annualised rate of 38%, dramatically outpacing physical retail, which saw meagre growth of just 1.6% by mid-2025. Digital platforms are no longer an alternativethey are embedded in everyday consumer behaviour.

“Part of our aim is to improve education and awareness around online payments,” said Joshua Shimkin, Head of Marketing at Peach Payments. “The dashboard gives South Africans a chance to see that we have world-class technologies in the country.”

From Testing to Scaling: The New Era of E-commerce

The data signals that South African e-commerce has reached a new level of maturity. Retailers are no longer just experimenting with online stores; they are building profitable, scalable digital businesses.

“Online retail has reached a stage where maturity matters as much as momentum,” Shimkin explained. “The ecosystem is ready for its next phase, built on robust payments, efficient logistics, and growing consumer trust.”

The Peach Payments dashboard also features deals from its partner merchants, helping shoppers find bargains while giving them the confidence to see the sheer volume of secure transactions processing seamlessly. For the first time, South Africans can not only participate in the Black Friday rush but also watch, in real-time, as the digital economy ticks over at a billion-Rand pace.

{Source: IOL} 

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