Brews & Bites

Crumbs and Cream: The Ice Cream Sandwich Spot That’s Redefining Dessert in Joburg

Published

1 month ago

July 31, 2025

Chiraag

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From Cape Town cool to Joburg indulgence, this sweet revolution is here to stay

If you’ve ever taken a bite of an ice cream sandwich that stopped you in your tracks, chances are it came from Crumbs and Cream. What started as a quirky idea in Cape Town has become one of South Africa’s most beloved dessert brands, and yes, they’re fully settled in Johannesburg now, serving up their iconic cookie-ice-cream mashups from a cute pink storefront in Illovo.

This isn’t your average scoop-on-a-cone situation. Crumbs and Cream lets you build your dream dessert: pick your cookie base (or even a brownie), stack on a scoop of outrageously creamy ice cream, then top it all off with wild extras like Nutella, rainbow sprinkles, or caramel popcorn. It’s unapologetically over-the-top, and Joburgers are loving every second of it.

The Backstory: Built on a Crumb and a Dream

Crumbs and Cream was born in 2016 from a love of baking, bold ideas, and serious ice cream cravings. The founders began with a single food truck that caused queues to snake around the block in Cape Town. Fast forward a few years, and their signature pink brand has exploded into a full-blown cult favourite, with permanent stores, nationwide delivery, and a thriving fanbase.

When they brought the brand to Joburg, locals wasted no time jumping on the hype. The Illovo location quickly became a weekend staple, especially for families, influencers, and late-night snackers.

What Makes It So Addictive?

Let’s be honest, there are a lot of ice cream spots in Johannesburg. But Crumbs and Cream hits different. The key is the build-your-own sandwich model, which lets customers experiment with cookie flavours like red velvet, Oreo, and choc chip, then match them with ice creams that range from classic vanilla to crazy combos like bubblegum candyfloss and vegan peanut butter.

Plus, there’s no skimping on quality. The cookies are baked fresh, the ice cream is ultra-premium, and even the vegan options taste like a cheat day. Their menu also includes fully loaded ice cream cakes, quirky drinks and combos, and limited-edition specials that drop often enough to keep things exciting.

Catering, Delivery, and Everything In Between

Beyond the storefront experience, Crumbs and Cream has built a dessert empire. Need an eye-catching ice cream cake for your birthday? They’ve got it. Want to surprise your staff with a sugar rush? Their catering service has done weddings, office parties, and brand activations across the country.

They also offer online ordering and nationwide delivery, which means you can send someone a sugar bomb in Durban from your couch in Joburg. Their full menu is available on their website, along with special combo boxes, DIY kits, and ice cream tubs for stocking the freezer.

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Image 1: Facebook/Crumbs & Cream

Cult Status and Social Buzz

Crumbs and Cream has become a bit of a social media darling. Their stores are decked out in neon signs, candy-pink decor, and selfie walls. Every cookie sandwich is Insta-ready, and they know it. Joburg influencers often tag the Illovo branch in reels and TikToks, and the brand regularly reposts fan photos.

A quick scroll through the #CrumbsAndCream hashtag shows everything from date nights to solo treat-yourself moments. People love not just the product but also the vibe: nostalgic, fun, and just a little bit rebellious.

Final Scoop

In a city that’s always on the move, Crumbs and Cream offers a moment to slow down and indulge, whether you’re six or sixty. It’s nostalgic without being outdated, playful without being gimmicky, and unashamedly sweet in every way.

From humble food truck beginnings to Johannesburg’s dessert scene, Crumbs and Cream has earned its place as a Joburg favourite. And honestly, once you’ve had one of their cookie sandwiches, there’s no going back.