Jozi Journeys

Streetfood, Soul & Small Biz: HalaalGoods Market Brings Global Flavour to Joburg

Published

2 months ago

July 18, 2025

Chiraag

Johannesburg halaal street food, HalaalGoods Market vendors, Joburg artisan food market, July 2025 events Midrand, local South African small businesses, Joburg ETC

A flavourful return: HalaalGoods Market heats up Waterfall Park this July

When a market promises everything from brisket burgers to kimbap and karak chai to handmade fashion, you know it’s not just about food; it’s a celebration. And that’s exactly what HalaalGoods Market brings to Johannesburg as it returns on 26 and 27 July 2025 at Waterfall Park, Mall of Africa.

This isn’t your average market. It’s a cultural experience, a local legend with a national heartbeat.

A homegrown idea with global flavour

Launched in 2017, HalaalGoods Market (HGM) made history as South Africa’s first artisanal halaal lifestyle market. The brainchild of Fehmz Jordaan, it was born from a desire to reframe how South Africans view halaal food, pushing it beyond the traditional and into the modern, diverse world of gourmet street eats and ethically made goods.

Over time, the market has grown into one of the most anticipated family-friendly events on the Joburg calendar. But what truly sets it apart is how it fuses Islamic values with inclusive, contemporary South African flair. Whether you’re there for the food, the fashion, or the vibes, everyone’s welcome.

What to expect this year: food, fashion, and easy family vibes

Get ready to eat your way around the world, halal style. This year’s market will feature:

Over 100 curated vendors showcasing everything from brisket burgers and Neapolitan-style pizzas to kimbap, karak chai, and sweet treats.
Local fashion and lifestyle goods that represent South Africa’s growing community of conscious, independent brands.
A kids’ creative play area, so families can kick back while little ones explore.

From Muslim-owned businesses to sellers of other faiths, the emphasis is on quality, diversity, and proudly South African innovation.

More than a market: a movement

For Jordaan, this market is more than a weekend pop-up. It’s an ecosystem for small businesses, a space where start-ups from across the country get to shine.

“HGM isn’t just about selling food. It’s about giving local entrepreneurs a platform to bring their ideas to life,” she says. “Many of our vendors are solo founders doing everything themselves, and we want to celebrate that kind of hustle.”

In a time when local economies are under pressure, supporting these vendors isn’t just about buying a sandwich or a pair of earrings; it’s about backing the people who keep Joburg’s spirit alive.

Tickets, times, and booking info

Dates: Saturday 26 and Sunday 27 July 2025
Times: 10am to 6pm both days
Venue: Waterfall Park, Mall of Africa, Midrand
Entry: R25 per person online; R30 at the gate. Kids under 12 enter free
Bookings: halaalgoodsmarket.co.za
Socials: @HalaalGoodsMarket on Facebook & Instagram

Why Joburg is buzzing

The HalaalGoods Market has built a loyal following since its debut, and the excitement speaks for itself. In previous years, thousands have flocked to experience its rich mix of street food, small-batch shopping, and family-friendly energy.

For 2025, social buzz is already building across foodie circles and local event pages. With so many vendors returning and new ones debuting, it’s set to be another weekend where Joburg shows up hungry and leaves inspired.

Whether you’re coming for the brisket burgers or the community spirit, one thing’s certain: this market always delivers more than just a meal.