Jozi Journeys
The Jameson Festive Market Is Back at Melrose Arch This December
December in Johannesburg has its own rhythm. The city slows down just enough to breathe, friends linger longer over drinks, and Melrose Arch becomes a magnet for festive energy. This year, that feeling is being bottled and poured generously at the Jameson Festive Market, a month-long celebration that leans into flavour, music, and shared moments.
Hosted by Jameson Irish Whiskey, the market takes over The Piazza at Melrose Arch from 6 to 27 December 2025, offering Joburgers a laid-back but carefully crafted festive experience.
A festive market built around flavour
At the heart of the Jameson Festive Market is its tasting experience. Multiple dedicated stations invite visitors to sample a range of Jameson expressions, including Jameson Original, Jameson Triple Triple, and Jameson Select Reserve. Cocktails are thoughtfully designed rather than rushed, encouraging guests to slow down and actually savour what is in the glass.
One of the most talked-about stops is the Global Cheers Stand, which brings an international twist to the experience. Expect Jameson-infused treats inspired by South Africa, Italy, Japan, Mexico, Brazil, Ireland, and the United States. It is a clever nod to how global flavours have shaped Joburg’s own food and drink culture.
Games, quizzes, and multisensory fun
This is not a market where you simply sip and stroll. Branded activations, interactive games, and themed quizzes are scattered throughout the space, keeping the energy playful. Live mixologist showdowns add a competitive edge, with skilled bartenders facing off in friendly but impressive displays of craft.
On social media, visitors have already been sharing clips of the games and tastings, with many calling it one of the most engaging festive pop-ups in the city. The general mood online is clear. This is not just another December market. It feels like a full experience.
Live music and local sounds
Music plays a big role in setting the tone. The market features live performances by popular local artists, adding a distinctly South African soundtrack to the global theme. Fans can catch Homie Lover Friends live on Saturday, 20 December, followed by a DJ set from DJ Buhle on Saturday, 27 December.
It is the kind of lineup that suits Melrose Arch perfectly. Relaxed and social, it’s ideal for easing into a summer evening with friends.
Festive shopping with a Jameson twist
Beyond drinks and entertainment, the market doubles as a festive shopping stop. Jameson’s Clothing, Lifestyle, and Streetwear range is on display, alongside collaborations with Smooth Serve Society, OFF MANKIND, and Richmanskyf. From wearable pieces to collectable items, the merch leans stylish rather than novelty, making it easy to take a piece of the experience home.
Many visitors have noted that the personalisation elements and merch stations make it feel more meaningful than a typical branded pop-up.
What you need to know before you go
The Jameson Festive Market is strictly for guests aged 18 and over. Entry is free, but online registration is required. The market runs from 6 to 27 December 2025 and is closed on Christmas Day. Times vary by day.
It all takes place at The Piazza, Melrose Arch, Corlett Drive, Birnam, Johannesburg.
In a city that knows how to celebrate December, the Jameson Festive Market stands out by blending global inspiration with local flavour. It is festive without being forced, social without being overwhelming, and unmistakably Joburg in spirit.
Also read: School Holidays Sorted: The Best Things to Do With Kids in Johannesburg This Summer
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Source: What’s On In Joburg
Featured Image: Computicket BoxOffice
