Johannesburg and Durban Secure SA Tourism Trade Shows For Next Five Years

South Africa’s two biggest cities have locked down their roles as hosts for the country’s flagship tourism trade shows, bringing a boost not just to local economies but also to the continent’s positioning on the global stage.

A Decade-Defining Commitment

Johannesburg has been confirmed as the host city for Meetings Africa, while Durban will continue as the home of Africa’s Travel Indaba. The confirmation secures both events for the next five years following a rigorous procurement process run by SA Tourism.

The selection hinged on infrastructure, international reputation, and alignment with South Africa’s broader tourism and economic goals. Both cities have long proven they can handle events of this scale and significance.

Meetings Africa 2026, marking its 20th edition, will run from 23 to 25 February at the Sandton Convention Centre. Durban will host the Africa’s Travel Indaba from 11 to 14 May at the Inkosi Albert Luthuli International Convention Centre.

Why These Trade Shows Matter

These aren’t just industry gatherings; they are vital economic engines. Meetings Africa has become a symbol of Johannesburg’s reputation as the business heartbeat of the continent. Its return aligns with the city’s growing global presence, particularly ahead of the upcoming U20 Summit and Africa’s first-ever G20 Summit.

Meanwhile, Africa’s Travel Indaba is Durban’s crown jewel, showcasing the province’s tourism strengths and offering emerging entrepreneurs the chance to network with international buyers and investors. The event’s ripple effect extends far beyond the three-day conference, creating opportunities for local businesses to scale up.

Voices From Leadership

Tourism Minister Patricia de Lille emphasised that both events are about more than tourism: “They are about economic opportunity, job creation and positioning Africa as a globally competitive destination.”

Johannesburg Tourism Company chairperson Nandipha Zonela said hosting Meetings Africa again is a “milestone” for the city. KwaZulu-Natal MEC Musa Zondi echoed similar pride, noting that Indaba offers “immeasurable opportunities” for small tourism businesses to break into global markets.

The Bigger Picture

Tourism accounts for around 3% of South Africa’s GDP and supports more than 700 000 jobs. By securing these trade shows for another five years, Johannesburg and Durban have guaranteed themselves a front-row seat in shaping Africa’s tourism future.

With world leaders expected in South Africa for global summits in the coming years, the timing couldn’t be better to showcase both cities as not just destinations, but as engines of continental influence.

Source: Tourism Update 

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