Johannesburg Cracks Down on Illegal Advertising, City Risks R250m Revenue Loss

Illegal Advertising Costs Johannesburg Millions

Johannesburg’s streets are feeling the impact of a city-wide crackdown on unauthorised advertising this week. Municipal officials have been tearing down billboards, trailers, and other outward-facing structures erected without approval, a move the city says is about more than just aesthetics. Public safety and financial accountability are at stake.

According to city authorities, illegal advertising isn’t just unsightly; it can obstruct roadways and impede visibility, creating hazards for drivers and pedestrians. City Manager Floyd Brink, who has been personally overseeing the operations, stressed the urgency:

“The illegal outdoor advertising landscape in Johannesburg is not just a compliance issue; it directly affects the safety and well-being of our residents.”

Millions Lost in Potential Revenue

Johannesburg has made strides in enforcement. Stricter by-law compliance raised advertising revenue from R5 million in 2024 to roughly R50 million in 2025. Yet, the city says this is still far from its potential.

“Compliance could generate an estimated R300 million annually. This revenue is crucial for municipal services, including electricity, roads, and water,” the city explained.

Officials note that every billboard, trailer, or banner requires approval, regardless of whether it is on public or private land. The Johannesburg Property Company (JPC) is the sole entity authorised to lease city land for advertising, ensuring compliance with by-laws and Department of Development Planning regulations.

“Lessees cannot simply erect a billboard and start generating income. Any advertising must be approved by both the city and the DPC for by-law compliance,” said JPC spokesperson Lucky Sindane.

Hijacked Properties Under Scrutiny

The compliance drive isn’t limited to advertising. The municipality also targeted hijacked residential properties, mostly in the inner city but recently extending to suburbs like Bryanston.

Officials reported cracking down on two hijacked homes this week. One was in violation of land-use and overcrowding by-laws, while the other carried a staggering utility account of over R1.1 million in arrears.

“Information suggests the premises may have been unlawfully taken over and operated without the consent of the lawful owner. Residents are encouraged to report suspected property hijacking, illegal conversions, or unsafe living conditions through official municipal and law-enforcement channels,” the city said.

A Call to Cooperate

City leaders are urging businesses and property owners to play their part. Unapproved signage isn’t just a financial problem; it’s a public safety hazard. By working with municipal authorities, companies can help secure their advertising investments while keeping Johannesburg streets safer for everyone.

“It’s not just about compliance; it’s about creating a safe, well-managed city that protects both residents and revenue,” Brink added.

As Johannesburg continues its enforcement drive, residents and businesses are reminded that cutting corners on advertising approval or property management isn’t worth the legal and financial consequences.

{Source: The Citizen}

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