Tyla Secures Dream Nike Partnership, Hints at Signature Sneaker

Global music sensation Tyla has taken her brand to the next level, sealing a major partnership with international sportswear giant Nike. The singer, known for her unique style and genre-blending sound, has long been a fan of the brand and is now set to collaborate on a deeper level.

In an exclusive interview with Nike, Tyla shared how she grew up wearing her brother’s hand-me-downs and has always embraced a blend of sport, movement, and music. She also opened up about her personal style, her go-to Nike essentials, and what this partnership means to her.

Tyla’s Must-Have Nike Item

Grammy winner and South African global superstar Tyla has signed an endorsement deal with Nike ✍️ pic.twitter.com/1q5RYyr4wu

— DI👀 (@DItrends_) February 13, 2025

When it comes to her Nike must-haves, sneakers reign supreme. Tyla revealed that the Nike Shox is her current favorite, and she owns the design in almost every color.

“I have every colour—literally every colour. I put them on for everything. At airports, in the studio, walking around. They’re just so comfortable and convenient. I just feel like it makes you look more fly when you have a good shoe on,” she shared.

Evolving Personal Style

Tyla described her style as constantly changing, admitting she quickly gets bored with outfits. Over the years, she has embraced a distressed, unconventional look—which she jokingly calls the “Flintstone style”—after learning to create unique outfits from scratch.

“I used to have a really clear vision for how I wanted to look. These days, I’m more open and experimenting. Before, I wasn’t that deep into fashion—I’d just put something on, and if I felt fly, that was it. Now, with fashion weeks and having greater access to brands, I’ve fallen in love with it. I want to try everything,” she explained.

A Partnership with Big Potential

For Tyla, partnering with Nike is more than just a business move—it’s a personal milestone. She expressed her excitement about the collaboration, highlighting her admiration for the brand’s diversity and innovation.

“All the collabs, vintage Nike, it’s always been something that I gravitated toward. I also love how diverse Nike is. I’m excited to work together, not only to wear the clothes but to hopefully create something with the team too,” she said.

And while nothing is confirmed yet, she hinted at the possibility of a signature sneaker.

“Maybe a Tyla shoe? That would be fire,” she teased.

With her star power and influence in music and fashion, a Tyla x Nike collaboration could be on the horizon—one that fans will eagerly anticipate.

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