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Driving Forward: Audi’s Commitment to South Africa’s Future Mobility



Audi's Commitment to South Africa's Future Mobility

Audi Board Member Hildegard Wortmann visits South Africa to emphasize the automaker’s commitment to a sustainable automotive future. With the German government’s pledge of more than R6 billion in support of South Africa’s Just Energy Transition, Wortmann aims to celebrate Audi’s longstanding presence in the market and chart a new path for future mobility. As the Executive Committee member responsible for Sales and Marketing at AUDI AG, Wortmann plays a significant role in shaping the transformation to a more electric and sustainable future of mobility.

Wortmann shares that the automotive industry is undergoing the most significant changes in decades, moving towards sustainability, digital integration, and meeting emerging customer needs. She believes that Audi’s rich heritage of progressive passion, symbolized by the four rings, represents the automaker’s dedication to revolutionizing personal mobility with Sustainability, Digitalisation, Performance, and Design for a more exciting future.

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Audi’s investment in the country’s onward journey in the premium automotive space aims to create an ecosystem that includes convenient charging, seamless navigating, predictive maintenance, autonomous driving services, and more, spurred on by the co-operation between the German and South African governments. While introducing E-tron range marked the first steps towards that future in South Africa, Audi is committed to accelerating the journey through these investments and the rollout of more innovative products.

As the age of the internal combustion engine ends, the future is led by electric innovation, and Audi is committed to the possibilities of sustainable mobility. The automaker aims to create a new era of transformation and potential by embracing sustainability, digital innovation, and emerging customer needs. Audi’s commitment to South Africa’s transition towards EV technology is demonstrated through its investment in charging infrastructure and partnership with GridCars and Rubicon.


Wortmann and Vice President for Sales Overseas Andre Konsbruck’s visit include engagements with various business partners. Industry thought leaders and trailblazers in digital innovations and sustainability solutions. Audi’s long-standing presence in the market and commitment to the future of mobility is a testament to the automaker’s “future is an attitude” belief. The all-electric vehicle production within the coming years aims to cement Audi’s place as an EV leader in the country and contribute to a more sustainable future.

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Picture: Press

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