Doug Woolley Joins Altron Digital Business as Sales Executive to Drive Strategic Growth

Altron Digital Business, a leading provider of digital solutions and IT services in South Africa, has announced the appointment of Doug Woolley as Sales Executive, effective 1 May 2025. The appointment marks a significant milestone in the company’s growth journey as it sharpens its focus on innovation, customer outcomes and market expansion.

A Veteran Leader in ICT

Woolley brings with him over three decades of experience in the ICT sector, having held senior leadership positions at some of the region’s top technology firms. His most recent role was Vice-President of Sales in Southern Africa and Director at Dell Technologies South Africa, where he helped drive consistent revenue growth and customer engagement.

He also previously served in key roles at Business Connexion, AxizWorkGroup, and Workgroup, where he contributed to early digital market development as part of Microsoft’s first South African distributor.

Leading Altron’s Sales Strategy

In his new role, Woolley will lead the sales organisation at Altron Digital Business, overseeing strategy, execution, and expansion across major verticals. His appointment comes at a time when the company is intensifying its push to deliver outcome-driven digital solutions that enable clients to operate more efficiently and innovate at speed.

“I’m honoured to join Altron Digital Business at such an exciting time in its growth journey,” said Woolley. “I look forward to working with the talented team to strengthen our customer relationships, drive strategic growth and deliver impactful digital solutions that create measurable business value.”

Leadership Applauds the Move

Craig Stewart, Managing Director at Altron Digital Business, expressed strong support for the appointment.

“Doug is a highly respected leader with deep industry experience and a customer-first mindset. His strategic insight and leadership will play a key role in driving the next phase of our growth. We are thrilled to have him on board.”

Strengthening Altron’s Industry Standing

The appointment follows a string of recent milestones for Altron Digital Business, including its recognition as a major player in the 2024 IDC MarketScape: Middle East and Africa Cloud Professional Services Vendor Assessment. This reinforces the company’s commitment to delivering top-tier cloud innovation, managed services, and digital transformation strategies.

With Woolley at the helm of its sales operations, Altron Digital Business is well-positioned to deepen its market reach and further entrench its reputation as a trusted digital partner. The company continues to focus on cutting-edge technology, technical excellence, and client-centric delivery to meet the evolving needs of organisations across South Africa and the wider region.

{Source: IT Web}

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