Why the World Loves South Africa and How Joburg Helps Lead the Way

The World Just Ranked South Africa 4th best. Joburg is Part of the Reason Why.

It’s official — the globe is falling in love with South Africa. Again. This time, it’s thanks to the 2025 Telegraph Travel Awards, where over 20,000 readers voted our country the fourth-best travel destination on Earth.

The recognition is global, but the magic? Much of it starts right here, in Johannesburg

More Than Just Safaris and Sunsets

For years, South Africa’s international image has leaned heavily on Big Five game drives, coastal wonders, and Cape vineyards. And while all of that is undeniably spectacular, Johannesburg offers something deeper — a raw, authentic, ever-evolving energy that mirrors the heart of modern Africa.

Tourism in South Africa brought nearly 9 million international visitors in 2024, supporting over 1.8 million jobs and contributing 3.3% to the country’s GDP. That’s not just nature talking — that’s cities like Joburg doing the heavy lifting.

The Pulse of the Continent

Joburg isn’t just the economic engine of South Africa. It’s the cultural heartbeat too.

Walk through the bold murals of Maboneng, sip craft cocktails on a rooftop in Braamfontein, or browse designer fashion in tucked-away boutiques at 44 Stanley — and you’ll realise: this city doesn’t try to be global. It is global. But always on its own terms.

The city’s historical landmarks, like the Apartheid Museum, Constitution Hill, and the Market Theatre, don’t just offer education. They stir something deeper — a confrontation with the past that makes room for hope.

A Melting Pot on a Plate

If South Africa’s diversity is its greatest strength, Joburg’s food scene is its most delicious expression.

From flame-grilled kota in Soweto to vegan brunches in Parkhurst and open-air organic markets in Fourways, the city’s flavours represent far more than trends. They reflect migration, creativity, resilience — and, yes, serious culinary talent.

On TikTok and foodie Instagram pages, Joburgers have been loud and proud lately, showing off secret supper clubs, wine bar gems, and street food favourites that are drawing international envy.

More Connected Than You Think

Behind the buzz is solid infrastructure. OR Tambo International Airport is the busiest in Africa. The Sandton Convention Centre has hosted everything from major business summits to international exhibitions. Joburg isn’t just vibey — it’s plugged in.

Even if the traffic can test your patience, the city’s green spaces are the perfect antidote. From Delta Park’s sunset trails to the quiet magic of The Wilds and the towering waterfall at Walter Sisulu Botanical Gardens, nature is never too far out of reach.

Locals Already Knew. Now the World Does Too.

The public response to the Telegraph ranking has been a mix of pride and playful side-eye. “Only 4th? Clearly the readers haven’t been to a Sunday chill at Zoo Lake,” one user posted on X. Others chimed in to share their favourite underrated Joburg spots — from jazz sessions in Newtown to hiking gems in the south.

It’s a reminder that Joburg isn’t built to impress tourists. It’s built on real life. And that’s exactly what makes it unforgettable.

What’s Next for Johannesburg?

South Africa’s top-tier ranking is cause for celebration — not just because we’ve been seen, but because we’ve been understood. This is a country of contradictions, creativity, and courage. And Johannesburg, loud and layered as ever, is at the very centre of that story.

So whether you’re a Joburger or a first-time visitor, remember: every step you take here is part of what’s putting South Africa on the map — and keeping it there.

Source: Time Out 

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