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Hisense Redefines Entertainment in South Africa With U8 and ULED X TVs



Hisense South Africa

Hisense, a leading global electronics brand, has proudly introduced its groundbreaking U8 and ULED X TV models to the South African market. The launch event, held on May 16, 2023, showcased Hisense’s commitment to bringing the latest technology and immersive entertainment experiences to African households as reported by PRNewswire.

Introducing these advanced TV products represents a significant milestone for Hisense in South Africa. The cutting-edge ULED X TV, featuring state-of-the-art optical systems, exceptional image processing, and industry-leading display technologies, offers an unparalleled visual experience. This revolutionary 110-inch TV was first unveiled at the 2023 Consumer Electronic Show (CES) in January and is set to redefine home entertainment for South African consumers. Alongside the ULED X, Hisense also unveiled the new range of U8 TVs, designed to deliver vibrant visuals and immersive audio, enhancing the overall viewing experience.

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Jerry Liu, Vice President of Hisense International, emphasised the company’s unwavering dedication to the African market. As a result, Hisense has achieved an impressive 98% brand awareness and significantly increased its brand equity from 125 to 236. In addition, Liu highlighted Hisense’s commitment to producing eco-friendly, healthy, and energy-efficient products, ensuring the company remains a responsible and caring enterprise.

As part of its investment in South Africa, Hisense is actively providing professional skills training at the Atlantis Special Economic Zone in Cape Town. This initiative has created over 1,000 direct jobs and more than 5,000 indirect jobs for local businesses and communities, empowering individuals to improve their livelihoods and become skilled industrial workers.


The South Africa Industrial Park Project, established by Hisense in 2013, has been recognised by the United Nations Office for South-South Cooperation as a successful demonstration of collaboration. Hisense has also actively engaged in public welfare activities, including a partnership with FIFA for the “Disappearing Pitch” charity event in 2022. Through such initiatives, Hisense raises awareness about global warming and provides practical assistance to numerous communities. Combining innovation, sustainability, and social responsibility, Hisense aims to create a brighter future for all.

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Photo: Facebook / @Hisense South Africa

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