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Woolworths SA Stands Firm in Supporting Pride Month




Despite facing criticism and calls for boycott, Woolworths South Africa remains steadfast in its commitment to inclusivity and ensuring that “no one is left behind.” The backlash arose following the launch of the company’s WPride campaign, which supports International Gay Pride Month as reported by IOL.

The retail giant faced online criticism for its campaign, with some individuals calling for a boycott to protect children. However, Woolworths emphasised that the response to its campaign has been largely positive, appreciating the support from many South Africans who share the company’s vision of a better future.

Woolworths takes its responsibility of creating diverse, inclusive, and safe environments seriously, both for its employees and customers worldwide. The company aims to promote acceptance, protection, respect, and celebration for everyone, regardless of their background, appearance, sexual orientation, or religious beliefs.

The WPride campaign is part of Woolworths’ Inclusive Justice initiative, aligning with the company’s commitment to inclusive growth and ensuring no individual or group is marginalised. The campaign recognises and celebrates the LGBTQIA+ community, acknowledging the challenges they face in society.

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The Inclusive Justice initiative is a natural progression of Woolworths’ Good Business Journey, reflecting the company’s belief that it has a broader impact beyond being just a business. Woolworths views itself as a force for good, driving positive change and making a difference in the lives of employees, their families, suppliers, and communities.

Woolworths maintains strict social media guidelines prohibiting hate speech and discrimination on its platforms. In addition, the company strives to cultivate online communities that are welcoming to all.

Supportive Twitter users applauded Woolworths’ commitment to diversity and inclusiveness. Some individuals questioned the need for symbols like rainbows on products but nonetheless appreciated the retailer’s support. The retailer’s dedication to the LGBT+ community was praised by others, highlighting the impact of the company’s support on individuals’ lives.

Despite the criticism, Woolworths remains resolute in its mission to foster inclusivity, encourage acceptance, and celebrate diversity.

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Photo: Facebook / @WOOLWORTHS

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