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Twitter Undergoes a Rebranding – Introducing X

Published

9 months ago

July 26, 2023

Twitter is now X, according to Elon Musk’s recent announcement. In a series of tweets, the owner of Twitter revealed that the platform would undergo a rebranding, adopting the name X.com. Alongside this change, an “interim X logo” will replace the iconic Twitter bird logo, per The Verge.

pic.twitter.com/IwcbqMnQtA
— Elon Musk (@elonmusk) July 23, 2023

The letter “X” holds special significance in Musk’s ventures. It was the original name of Paypal, the foundation of his space exploration company, SpaceX, and the inspiration behind Tesla’s Model X SUV. Musk’s fascination with the letter “X” has now extended to Twitter.

Responses to the rebranding were mixed. While some of Musk’s fans welcomed the change, long-time Twitter users reluctantly embraced the new name. Prominent tech YouTuber and Twitter user Marques Brownlee stated that he would continue calling it Twitter, to which Musk responded with playful banter.

Also read: National Public Radio Shocks Social Media by Quitting Twitter

Since Musk acquired Twitter, several changes have occurred, including a LinkedIn-like hiring feature for Verified Organizations and plans to enable users to post “very long, complex articles” known as “Articles.”

Musk envisions Twitter as “X, the everything app,” and acquiring the X.com domain aligns with this vision. He had previously repurchased the X.com domain from Paypal in 2017, hinting at his intentions for future ventures.

The rebranding marks a significant shift for Twitter under Musk’s ownership. The platform’s future will be an all-encompassing hub for various services, potentially reshaping the social media landscape.

Elon Musk’s influence has brought considerable changes and new possibilities to Twitter. The rebranding signals a departure from the platform’s past identity, propelling it into a new era of innovation and expansion.

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